Posted in Books

Book Review: A Salesman’s Lessons, by C R Jena

About the author:
C R Jena is an alumnus of IIT Kharagpur, and Xavier Institute of Management, Bhubaneshvar. He is a sales professional with fifteen years of experience in selling products and services in the IT industry. This is his second book.

Cover and blurb:
The cover art shows a maze to money, perhaps a destination or goal every person with a job aims for, and a maze that every person goes through.

My thoughts on the book:
When you are successful, you know what you did or did not do to get to that position. Those who look up to you usually try to follow what you have done. So the steps of your journey become just as important in another’s life as they were in yours. This book jots down the steps of the author’s journey in the industry.

The book, divided into 27 chapters, bring out the factors that worked for him, and things he feels we might be able to relate to. It’s not a gyan base to become successful.

I liked the easy fluid language that the author has. It’s easily understandable and the thoughts that he shares with us are put forth in an interesting manner, sometimes with images, sometimes with formulae and sometimes, just as it is. One of his formulae is at the start of the book, the first chapter. The wisdom of the model is something I could understand very easily. Only if we know what we want, act on that and measure our success can we make a blueprint for future steps. It’s not something that I necessarily act on all the time, but I could understand that.

The book is more useful for sales professionals than others. The author feels otherwise, but I didn’t quite understand most of the book’s wisdom.

Rated a 6/10
Rated a 6/10

Book Details:
Title: A Salesman’s Lessons
Author: C R Jena
ISBN: 9789381576441
Genre: Non Fiction
Publishers: Platinum Press / Leadstart Corp
Price: INR. 195

This book was given to me for review by Leadstart Publishing. This is not a paid review.
The opinions expressed in the review are my own, and remain unbiased and uninfluenced.

Shared with
1) First Reads Challenge at b00k r3vi3ws
2) Indian Quills Reading Challenge at Tales Pensieve.

(16th Nov, 2013)


Poetry and writing are to me, a breath of fresh air in a life that is sometimes covered by the smoke of sorrow or self doubt. They also become the sweets I share to celebrate when life offers me a reason to. But most of all, they are to me, my life. For each word I write is a piece of my heart, a thought that just had to find its way into the world.